Insight

A change of perspective often takes place when we are confronted with new ideas and opinions. As we gather information – in this case, at the graduation show – we sort through conflicting opinions and possibly revise our own perception. Being surrounded by opinions we don’t agree with may encourage truth seekers to recognize the many possible paths to reality.

Idea

The guiding idea was to visually translate a change of perspective – we creatively explored the concept by creating optical illusions in order to turn peoples perceptions upside down. The concept was applied in different ways to the exhibition catalogue, the website, an advertising campaign, motion graphics and photography to form a broad identity containing a variety of linked elements.